{"product_id":"9780761153788","title":"Be the Elephant: Build a Bigger, Better Business","description":"In business, there's no standing still. The trick is to become an elephant—\u003ci\u003ebig\u003c\/i\u003e enough to make a difference, \u003ci\u003ehealthy\u003c\/i\u003e enough to withstand financial currents, \u003ci\u003estrong\u003c\/i\u003e enough to influence your market—and \u003ci\u003esmart \u003c\/i\u003eenough to avoid the pitfalls of growth.\u003cbr\u003e\u003cbr\u003e With \u003ci\u003eBe the Elephant\u003c\/i\u003e, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.\u003cbr\u003e\u003cbr\u003e Written in a friendly, no-nonsense style, \u003ci\u003eBe the Elephant \u003c\/i\u003etakes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth—grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP—unique selling proposition—to avoiding the Five Killer Mistakes that can ruin a company.\u003cbr\u003e\u003cbr\u003e And from there, how to go forth and Be the Elephant","brand":"Workman Publishing Company, Inc.","offers":[{"title":"Default Title","offer_id":47115868242160,"sku":"9780761153788","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761153788_p0.jpg?v=1763655424","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761153788","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}