{"product_id":"9780761184195","title":"Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)","description":"47282hbg - \u003cb\u003eHow to get someone, somewhere, to do something.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.\u003cbr\u003e  Here’s how you can do it. And do it better.","brand":"Workman Publishing Company","offers":[{"title":"Default Title","offer_id":47106791702768,"sku":"9780761184195","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761184195_p0.jpg?v=1763660428","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761184195","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}