{"product_id":"9780761869436","title":"The Ultimatum of Pleasure: Behavioral Economics and Social Development","description":"\u003cp\u003eThis book is dedicated tothe research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge. \u003c\/p\u003e\u003cp\u003eThis study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.\u003c\/p\u003e","brand":"Hamilton Books","offers":[{"title":"Default Title","offer_id":47025814536432,"sku":"9780761869436","price":62.54,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761869436_p0.jpg?v=1769904671","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761869436","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}