{"product_id":"9780761900313","title":"I See What You Mean: Persuasive Business Communication","description":"\u003cp\u003ePractical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47025766301936,"sku":"9780761900313","price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761900313_p0.jpg?v=1763639843","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761900313","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}