{"product_id":"9780761908678","title":"Hands-On Social Marketing: A Step-by-Step Guide","description":"\u003cp\u003eThis book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47048968995056,"sku":"9780761908678","price":70.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761908678_p0.jpg?v=1763656303","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761908678","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}