{"product_id":"9780761910701","title":"Electronic Marketing and the Consumer","description":"\u003cp\u003eElectronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the \u003c\/p\u003e\u003cp\u003eInternet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and 'smart cards'.\u003c\/p\u003e\u003cp\u003eReal-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47025767317744,"sku":"9780761910701","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761910701_p0.jpg?v=1763640602","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761910701","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}