{"product_id":"9780761912194","title":"Sustainable Marketing: Managerial - Ecological Issues","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u0026lt; \u0026gt;\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47015808434416,"sku":"9780761912194","price":107.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761912194_p0.jpg?v=1763642480","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761912194","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}