{"product_id":"9780761912392","title":"The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications","description":"\u003cp\u003eThis authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.\u003c\/p\u003e\u003cp\u003eThe distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single 'knowledge bank' of theory and practice for advertising students and professionals.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47015808991472,"sku":"9780761912392","price":113.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761912392_p0.jpg?v=1763656819","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761912392","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}