{"product_id":"9780761912415","title":"How Advertising Works: The Role of Research","description":"\u003cp\u003eJohn Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume.\u003c\/p\u003e\u003cp\u003eChapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47047908884720,"sku":"9780761912415","price":98.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761912415_p0.jpg?v=1763661473","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761912415","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}