{"product_id":"9780761912453","title":"International Advertising: Realities and Myths","description":"\u003cp\u003eIn this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization.\u003c\/p\u003e\u003cp\u003eThe contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single 'knowledge-bank' of theory and practice for advertising students and professionals.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47047908950256,"sku":"9780761912453","price":77.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761912453_p0.jpg?v=1763639984","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761912453","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}