{"product_id":"9780761914761","title":"Attracting Equity Investors: Positioning, Preparing, and Presenting the Business Plan","description":"\u003cp\u003eThis book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47010686632176,"sku":"9780761914761","price":171.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761914761_p0.jpg?v=1763640659","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761914761","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}