{"product_id":"9780761916932","title":"Developing a Market Orientation","description":"\u003cp\u003eThe Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.\u003c\/p\u003e\u003cp\u003eThis book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47020408504560,"sku":"9780761916932","price":77.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761916932_p0.jpg?v=1763656868","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761916932","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}