{"product_id":"9780761916970","title":"Brands, Consumers, Symbols and Research: Sidney J. Levy on Marketing","description":"\u003cp\u003eSidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.\u003c\/p\u003e\u003cp\u003eBrands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47020591415536,"sku":"9780761916970","price":85.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761916970_p0.jpg?v=1763655116","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761916970","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}