{"product_id":"9780761918530","title":"Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches","description":"\u003cp\u003eArthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47020591513840,"sku":"9780761918530","price":63.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761918530_p0.jpg?v=1763655124","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761918530","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}