{"product_id":"9780761922063","title":"Public Communication Campaigns","description":"\u003cp\u003eThis second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and challenge some of the basic assumptions about the role of mass media in campaigns.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47015099760880,"sku":"9780761922063","price":76.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761922063_p0.jpg?v=1763640104","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761922063","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}