{"product_id":"9780761925620","title":"How to Conduct Self-Administered and Mail Surveys","description":"\u003cp\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e \"The authors discuss self-administered questionnaires, the content and format of the questionnaire, \"user-friendly\" questionnaires and response categories, and survey implementation. They offer excellent checklists for deciding whether or not to use a mail questionnaire, for constructing questions and response categories, for minimizing bias, for writing questionnaire specifications, for formatting and finalizing questionnaires, and for motivating respondents and writing cover letters. \"\u003c\/p\u003e\u003cp\u003e—Peter Hernon, \u003ci\u003eGraduate School of Library and Information\u003c\/i\u003e \u003ci\u003eScience, Simmons College\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow do you decide whether a self-administered questionnaire is appropriate for your research question? This book provides readers with an answer to this question while giving them all the basic tools needed for conducting a self-administered or mail survey. Updated to include data from the 2000 Census, the authors show how to develop questions and format a user-friendly questionnaire; pretest, pilot test, and revise questionnaires; and write advance and cover letters that help motivate and increase response rates. They describe how to track and time follow-ups to non-respondents; estimate personnel requirements; and determine the costs of a self-administered or mailed survey. They also demonstrate how to process, edit, and code questionnaires; keep records; fully document how the questionnaire was developed and administered; and how the data collected is related to the questionnaire. New to this edition is expanded coverage on Web-based questionnaires, and literacy and language issues.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47010608611568,"sku":"9780761925620","price":46.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761925620_p0.jpg?v=1763655227","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761925620","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}