{"product_id":"9780761925798","title":"How to Ask Survey Questions","description":"\u003cp\u003e\"I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions! \"\u003c\/p\u003e\u003cp\u003e—Bonnie Rader, \u003ci\u003eCalifornia State University, Long Beach\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2\u003csup\u003end\u003c\/sup\u003e shows readers how to do the following: \u003c\/p\u003e\u003cp\u003e* Ask valid and reliable questions for the context\u003c\/p\u003e\u003cp\u003e* Determine whether to use open or closed questions\u003c\/p\u003e\u003cp\u003e* Choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions\u003c\/p\u003e\u003cp\u003e* Ask questions that get at attitude, behavior, and knowledge\u003c\/p\u003e\u003cp\u003e* Develop factorial, conjoint and Internet survey questions\u003c\/p\u003e\u003cp\u003eNew to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conjoint analysis questions, and the principles underlying Internet survey questions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47025672225008,"sku":"9780761925798","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761925798_p0.jpg?v=1763656479","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761925798","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}