{"product_id":"9780761936046","title":"Customer Value Investment: Formula for Sustained Business Success","description":"\u003cp\u003eThe Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one company the winning edge over another.\u003c\/p\u003e\u003cp\u003eUsing the unique Customer-in-Center concept, this pathbreaking book explains how investing in Customer Value can increase the market share and profitability of a company. It shows companies how they can be driven by Customers and their needs, and how sustained business success can be achieved through Customer Value Investment.\u003c\/p\u003e\u003cp\u003eIn addition to clearly explaining key terms and basic concepts—insightfully illustrated with caselets, tables, graphs and key points in each chapter—the book explains how companies can:\u003c\/p\u003e\u003cp\u003e- Move beyond Customer management and satisfaction to loyalty\u003c\/p\u003e\u003cp\u003e- Become market leaders and improve business results\u003c\/p\u003e\u003cp\u003e- Understand the value they provide to Customers\u003c\/p\u003e\u003cp\u003e- Improve service quality and loyalty\u003c\/p\u003e\u003cp\u003e- Set up Customer-Circles and build Customer Conduits\u003c\/p\u003e\u003cp\u003e- Understand competitive strategies and pre-empt competition\u003c\/p\u003e\u003cp\u003e- Measure Customer capital\u003cbr\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47020347064560,"sku":"9780761936046","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761936046_p0.jpg?v=1763656973","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761936046","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}