{"product_id":"9780761964315","title":"Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner","description":"\u003cp\u003ePolitical modernization via the advent of mass communications has served to produce unprecedented levels of communication skills between executive, legislative and administrative elites and modern citizens.\u003c\/p\u003e\u003cp\u003eThis Handbook draws on multidisciplinary insights and the experiences of campaign practitioners to provide a comprehensive guide to planning, implementing and measuring public information and communication campaigns using survey research.\u003c\/p\u003e\u003cp\u003ePart 1 outlines the basic theoretical approaches. Parts 2 draws on examples of national campaigns and Part 3 shifts the focus to international campaigns. In each instance different cases are used to illustrate methods of research, the role of different actors like\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47015807942896,"sku":"9780761964315","price":164.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761964315_p0.jpg?v=1763662191","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761964315","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}