{"product_id":"9780761966838","title":"Grounded Theory: A Practical Guide for Management, Business and Market Researchers","description":"Written with a clarity of style and a practical slant throughout, \u003cstrong\u003eGrounded Theory\u003c\/strong\u003e represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.\u003cp\u003e\u003cstrong style=\"font-size: 9pt;\"\u003eGrounded Theory\u003c\/strong\u003e is different from other texts on four levels:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eIt offers an overview of qualitative methods in general and locates grounded theory in this context;\u003c\/li\u003e \u003cli\u003eIt compares and contrasts the various grounded theory approaches in an accessible manner;\u003c\/li\u003e \u003cli\u003eIt offers an in-depth case study for students and researchers to follow\/use;\u003c\/li\u003e \u003cli\u003eAnd it provides a critique of the methodology itself.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eEssential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47019202248944,"sku":"9780761966838","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761966838_p0.jpg?v=1763656953","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761966838","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}