{"product_id":"9780761970699","title":"Communication Theory: Media, Technology and Society","description":"\u003cp\u003eWhy is it impossible to be famous on the internet? \u003c\/p\u003e\u003cp\u003eWhy can't internet advertising compete with that on broadcast television? \u003c\/p\u003e\u003cp\u003eWhy have forecasts about the demise of mass media not eventuated? \u003c\/p\u003e\u003cp\u003eIn this book, David Holmes offers a new introduction to communication theory, but one that is relevant to today.  \u003c\/p\u003e\u003cp\u003e  Most communication and media texts invariably address traditional concerns of content, representation, semiotics and ideology. This book integrates new media into media theory and asks us to take another look at our media environment.  \u003c\/p\u003e\u003cp\u003e  \u003cb\u003eCommunication Theory:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOffers a clear and concise summary of media studies, present and future \u003c\/li\u003e\n\u003cli\u003eSurveys the interrelationships between broadcast and network media \u003c\/li\u003e\n\u003cli\u003eCritiques a popular notion that a 'second media age' will eclipse mass media \u003c\/li\u003e\n\u003cli\u003eLooks at how media extend, replace and reproduce aspects of social life\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003e  This book offers a sophisticated, but lucid and compelling analysis of our contemporary media environment, which will be welcomed by all students of media and communication.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47015153729776,"sku":"9780761970699","price":171.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761970699_p0.jpg?v=1763657522","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761970699","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}