{"product_id":"9780761971795","title":"Problems in Marketing: Applying Key Concepts and Techniques","description":"\u003cp\u003eFully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProblems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. \u003c\/p\u003e\u003cp\u003eA companion Web site with resources for students and instructors is available:\u003c\/p\u003e\u003cp\u003e\u003cu\u003eClick here to access the companion web site.\u003c\/u\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47052952469744,"sku":"9780761971795","price":66.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761971795_p0.jpg?v=1763662317","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761971795","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}