{"product_id":"9780761997368","title":"The (Un)Common Sense of Advertising: Getting the Basics Right","description":"\u003cp\u003eWritten in a simple and lucid style and using illustrations and graphics, the book explores important issues such as:\u003c\/p\u003e\u003cp\u003e- what is advertising, and why and how it works;\u003c\/p\u003e\u003cp\u003e- its relevance and the role it plays in marketing and brand building; and\u003c\/p\u003e\u003cp\u003e- the key elements of advertising planning, creation and implementation. \u003cbr\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47010612379888,"sku":"9780761997368","price":51.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761997368_p0.jpg?v=1763657147","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761997368","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}