{"product_id":"9780761997467","title":"Corporate Communications: A 21st Century Primer","description":"\u003cp\u003eThis lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations.\u003c\/p\u003e\u003cp\u003eAmong the topics discussed are:\u003c\/p\u003e\u003cp\u003e- The evolution and nature of the new era and its unique communication needs.\u003c\/p\u003e\u003cp\u003e- The role of advertising and public relations as potent tools to build corporate brands and nurture them in global environments.\u003c\/p\u003e\u003cp\u003e- The advantages of the complementary use of traditional and new media in reaching the entire targeted audience.\u003c\/p\u003e\u003cp\u003e- The importance of subscribing to healthy corporate citizenship practices for both businesses and non-profit outfits.\u003cbr\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47010693251312,"sku":"9780761997467","price":49.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780761997467_p0.jpg?v=1763658191","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780761997467","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}