{"product_id":"9780762303182","title":"International Marketing and Purchasing","description":"\u003cp\u003eThe collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.\u003c\/p\u003e","brand":"Emerald Publishing Ltd","offers":[{"title":"Default Title","offer_id":47029693677808,"sku":"9780762303182","price":164.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780762303182_p0.jpg?v=1763657898","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780762303182","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}