{"product_id":"9780762309504","title":"New Directions in International Advertising Research","description":"\u003cp\u003eThis book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.\u003c\/p\u003e","brand":"Emerald Publishing Ltd","offers":[{"title":"Default Title","offer_id":47025745658096,"sku":"9780762309504","price":155.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780762309504_p0.jpg?v=1763655908","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780762309504","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}