{"product_id":"9780763836207","title":"Introduction to Business","description":"\u003cbr\u003eThis exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This text's applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.","brand":"EMC\/Paradigm Publishing","offers":[{"title":"Default Title","offer_id":47007658868976,"sku":"9780763836207","price":95.75,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780763836207","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}