{"product_id":"9780765390202","title":"Becoming Bonnie: A Novel","description":"\u003cbr\u003e\u003cb\u003eCREATE MARKETING MAGIC\u003c\/b\u003e\u003cp\u003eDissecting the marketing playbooks of successful product producers including Nike, Red Bull, Steve Jobs, and Dr. Dre, guerrilla marketer \u003cb\u003eAl Lautenslager\u003c\/b\u003e delivers an education on maintaining marketing momentum and developing the most powerful sales team you’ll ever have—loyal customers who advocate your brand and champion everything you sell. Coached by Lautenslager, uncover the simple truths that turn a marketing push into a marketing movement where your customers are involved, engaged, and in love with your brand.\u003c\/p\u003e","brand":"Tom Doherty Associates","offers":[{"title":"Default Title","offer_id":47108481712368,"sku":"9780765390202","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780765390202_p0.jpg?v=1763660456","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780765390202","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}