{"product_id":"9780767421904","title":"Introduction to Mass Communication: Media Literacy and Culture","description":"This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.  ","brand":"Mayfield Publishing Company","offers":[{"title":"Default Title","offer_id":47029838577904,"sku":"9780767421904","price":100.45,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780767421904","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}