{"product_id":"9780767920063","title":"Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I. O. S.","description":"\u003cp\u003eIn the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London \u003ci\u003eSunday Times\u003c\/i\u003e examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Crown Publishing Group","offers":[{"title":"Default Title","offer_id":47015599735024,"sku":"9780767920063","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780767920063_p0.jpg?v=1763656441","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780767920063","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}