{"product_id":"9780768686258","title":"Facebook Marketing: Leverage Social Media to Grow Your Business","description":"\u003cp\u003eProfit from Facebook!\u003c\/p\u003e  \u003cp\u003e \u003cb\u003e \u003ci\u003eHigh-Impact, Low-Cost Social Marketing That Works!\u003c\/i\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWith more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In \u003ci\u003eFacebook Marketing\u003c\/i\u003e, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  Crafting your Facebook profile for maximum impact  \u003c\/li\u003e\n\u003cli\u003e  Getting into the Facebook community: crucial dos and don’ts  \u003c\/li\u003e\n\u003cli\u003e  Joining the right Facebook Groups–or starting your own  \u003c\/li\u003e\n\u003cli\u003e  Creating a Facebook blog that attracts paying customers  \u003c\/li\u003e\n\u003cli\u003e  Promoting products and services with free Facebook Marketplace classifieds  \u003c\/li\u003e\n\u003cli\u003e  Hosting your own Facebook events: from company picnics to concerts  \u003c\/li\u003e\n\u003cli\u003e  Successfully advertising on Facebook, without overspending  \u003c\/li\u003e\n\u003cli\u003e  Promoting your business within today’s most popular Facebook applications  \u003c\/li\u003e\n\u003cli\u003e  Tracking the results of your advertising  \u003c\/li\u003e\n\u003cli\u003e  Using brand-new viral video marketing techniques   \u003c\/li\u003e\n\u003cli\u003e  Driving even more Web traffic to your Facebook pages  \u003c\/li\u003e\n\u003cli\u003e  Building your own Facebook applications \u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47116414517488,"sku":"9780768686258","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780768686258_p0.jpg?v=1763660940","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780768686258","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}