{"product_id":"9780768694260","title":"It's Your World, So Change It: Using the Power of the Internet to Create Social Change","description":"\u003cp\u003eThere's been plenty of hype about the \"netroots,\" and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eUsing the Web to find activism jobs and volunteer opportunities\u003c\/li\u003e  \u003cli\u003eUsing Google Alerts, RSS feeds, and other tools to stay informed\u003c\/li\u003e  \u003cli\u003eBuilding cause-related web sites - even if you have practically no money or web experience\u003c\/li\u003e  \u003cli\u003eEngaging effectively on social networking sites\u003c\/li\u003e  \u003cli\u003ePromoting causes, events, or organizations without spamming\u003c\/li\u003e  \u003cli\u003eGetting more attention and links for a cause\u003c\/li\u003e  \u003cli\u003eKeeping allies informed via email, blogs, text messaging, and Twitter\u003c\/li\u003e  \u003cli\u003eOrganizing local activists using global media, and using online activism to support on-the-ground work\u003c\/li\u003e  \u003cli\u003eBlogging to promote a cause: when it works, and when it's not worth it\u003c\/li\u003e  \u003cli\u003eAvoiding the common mistakes e-activists make\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47067446214896,"sku":"9780768694260","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780768694260_p0.jpg?v=1763659703","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780768694260","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}