{"product_id":"9780768694796","title":"Mobile Marketing: Finding Your Customers No Matter Where They Are","description":"\u003cp\u003e \u003cb\u003eMobile Marketing\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eFinding Your Customers No Matter Where They Are\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eUse Mobile Marketing to Supercharge Brands, Sales, and Profits!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eUsing brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eTopics include\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eGetting started fast with mobile marketing\u003c\/li\u003e  \u003cli\u003eUnderstanding the international mobile marketing landscape\u003c\/li\u003e  \u003cli\u003eTargeting and tracking the fast-changing mobile demographic\u003c\/li\u003e  \u003cli\u003eTaking full advantage of the iPhone platform\u003c\/li\u003e  \u003cli\u003eLeveraging mobile advertising, promotion, and location-based marketing\u003c\/li\u003e  \u003cli\u003eBuilding micro-sites and mobile applications\u003c\/li\u003e  \u003cli\u003ePerforming search engine optimization for mobile sites and applications\u003c\/li\u003e  \u003cli\u003eBuilding effective mobile affiliate marketing programs\u003c\/li\u003e  \u003cli\u003eIntegrating online and offline mobile marketing\u003c\/li\u003e  \u003cli\u003eAvoiding mobile marketing spam, viruses, and privacy violations\u003c\/li\u003e  \u003cli\u003ePreviewing the future of mobile marketing\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47067038417136,"sku":"9780768694796","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780768694796_p0.jpg?v=1763661588","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780768694796","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}