{"product_id":"9780768694918","title":"Social Media Marketing: Strategies for Engaging in Facebook, Twitter \u0026 Other Social Media","description":"\u003cp\u003e \u003cb\u003eProfit \u003ci\u003eBig \u003c\/i\u003efrom Social Media: Strategies and Solutions That Work!\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eUsing new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eTopics include\u003c\/b\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eMake the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more\u003c\/li\u003e  \u003cli\u003eDefine goals and customize strategy to maximize Return on Conversation (ROC)\u003c\/li\u003e  \u003cli\u003eUnderstand the \u003ci\u003ewhole \u003c\/i\u003econversation about you and \u003ci\u003eall \u003c\/i\u003ethe communities you serve\u003c\/li\u003e  \u003cli\u003eManage legal, compliance, and ethical challenges\u003c\/li\u003e  \u003cli\u003ePlan social media policies for your company’s employees\u003c\/li\u003e  \u003cli\u003eExtend customer service into social media\u003c\/li\u003e  \u003cli\u003eMaintain consistent branding and messaging\u003c\/li\u003e  \u003cli\u003eComplement your SEO, PPC, offline marketing, and PR efforts\u003c\/li\u003e  \u003cli\u003eLearn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47067038449904,"sku":"9780768694918","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780768694918_p0.jpg?v=1763660964","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780768694918","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}