{"product_id":"9780769870106","title":"Corporate Insider's Guide to U.S. Patent Practice","description":"\u003cb\u003eCorporate Insider's Guide to U.S. Patent Practice\u003c\/b\u003e authored by Charles R. Macedo: Given the growing importance of patents to businesses both in the United States and abroad, there is a growing demand for a succinct guidebook to serve as a reference for attorneys and \"c-level\" executives who have not (and most likely will not) be trained as specialists in the patent field. \u003cb\u003eThe Corporate Insider's Guide to U.S. Patent Practice\u003c\/b\u003e meets this need by providing a basic understanding of patent practice in the United States as it relates to both obtaining and enforcing patents. It also provides an overview of patent licensing and related transactions.\u003cbr\u003e \u003cp\u003eWritten by Charles R. Macedo, a practicing attorney at an elite intellectual property firm, The Corporate Insider's Guide to U.S. Patent Practice offers readers a high-level, practice-oriented approach to patents that never loses sight of the business implications at stake. In short, it teaches what every executive should know in terms of how best to spot patent-related issues effecting both short and long-term organizational goals. \u003c\/p\u003e\u003cp\u003e \u003cb\u003eFeatures\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e•   Offers a strategic, practice-oriented overview of United States patent practice \u003cbr\u003e•   Highly qualified author\/attorney affiliated with elite firm and possessing a wealth of experience in patent practice in the U.S. and abroad \u003cbr\u003e•   Ideal for in-house counsel looking for a compact and accessible guide to the essentials of patent practice\u003c\/p\u003e\u003cp\u003e \u003cb\u003eReviews\u003c\/b\u003e \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Charles Macedo has transformed the once alien topic of patents into a clearly written, practical guide for any business manager. Anyone interested in understanding the creation, use, and defense of patents should read this essential book.\"  \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e-Bruce Bent II, Vice Chairman and President \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDouble Rock Corporation  \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"The Corporate Insider's Guide to U.S. Patent Practice is a comprehensive, lucid, and accessible resource for both corporate counsel and their in-house clients.\"  \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e-Michael Bishop, General Counsel  \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAT\u0026amp;T Intellectual Property, Inc. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Macedo's clear presentation will be invaluable to any business owner wanting to properly structure the ownership of patents at the time of application, and ultimately to save money and maximize sale proceeds.\" \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e-R. O'Neal Gray, Founder  \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRearden Capital Corporation  \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Is this book worth buying? Let's put it this way: Before I had even finished reading it, I had bought a copy and overnighted it to a client. After I finished it, I bought a second copy for another client.\"  \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e--Herbert R. Schulze  \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Colorado Lawyer  \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"For the first time, corporate intermediary participants in the US patent system have access to a reference text that is dedicated to addressing their specific needs. The Corporate Insider's Guide to U.S. Patent Practice is precisely what it professes to be, and it should be embraced by corporate insiders everywhere.\"  \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e--Journal of Intellectual Property Law and Practice\u003c\/p\u003e","brand":"LexisNexis","offers":[{"title":"Default Title","offer_id":47127923687664,"sku":"9780769870106","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780769870106_p0.jpg?v=1763661976","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780769870106","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}