{"product_id":"9780771017681","title":"Big Bill: The Life and Times of NASCAR Founder Bill France Sr.","description":"\u003cp\u003e\u003cb\u003eThe first major authorized biography of NASCAR founder, Bill France Sr.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBig Bill\u003c\/i\u003e is the consummate \"insider\" book on the life and legend of NASCAR founder Bill France and tells the tale of a classic American success story. France Sr. brought his family to Daytona Beach, Florida, in 1934, put down roots and immersed himself in the business of racing, both as a driver and an owner. \u003cbr\u003e\u003cbr\u003eNicknamed \"Big Bill\" because of his 6-foot-5 stature, he made significant contributions to the racing world - he founded NASCAR in December 1947, built Daytona International Speedway in 1959 and built Talladega Superspeedway in 1969, and landed the landmark R.J. Reynolds\/Winston sponsorship deal in 1971 that not only transformed NASCAR but also transformed corporate sponsorship of sports in America. \u003cbr\u003e\u003cbr\u003eThe France family has spent the last 30 years gathering a vast collection of files and material about their family patriarch and has turned over countless interviews -- both written and taped -- as well as NASCAR documents, memorabilia, memos, letters and various other materials to the author for this definitive biography. \u003cbr\u003e\u003ci\u003eBig Bill\u003c\/i\u003e offers NASCAR fans a rich, entertaining, emotional, and detailed story about America's most recognized and admired racing family.\u003c\/p\u003e","brand":"McClelland \u0026 Stewart","offers":[{"title":"Default Title","offer_id":47122743460080,"sku":"9780771017681","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780771017681_p0.jpg?v=1763658054","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780771017681","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}