{"product_id":"9780771036538","title":"Into the Cage: The Rise of UFC Nation","description":"\u003cp\u003eIn the late-1980s, a VHS tape circulated through the martial arts underground. The grainy video, \u003ci\u003eGracies in Action\u003c\/i\u003e, showed a slim Brazilian fighter in a traditional \u003ci\u003egi\u003c\/i\u003e fighting a boxer, a wrestler, and finally a karate master. Art Davie saw the tape, and with Rorion Gracie, devised \u003ci\u003eWar of the Worlds\u003c\/i\u003e, a combat tournament featuring fighters from every discipline. In 1993, the \u003ci\u003eUltimate Fighting Championship\u003c\/i\u003e debuted in Denver, Colorado, and 86,000 home viewers paid to watch. Since then, under the leadership of UFC president Dana White, the popularity of MMA has skyrocketed.\u003cbr\u003e \u003cbr\u003eIn \u003ci\u003eInto the Cage\u003c\/i\u003e, UFC insider Nick “the Tooth” Gullo gives us an unprecedented tour through the world of ultimate fighting. Here you will find the history of mixed martial arts; an in-depth appreciation of mixed martial arts styles; a behind-the-scenes look at \u003ci\u003eThe Ultimate Fighter\u003c\/i\u003e; and a glimpse into life with a fight team and what it takes to face an opponent in the Octagon. Through 196 remarkable photographs and never-before-told anecdotes, Nick Gullo gives UFC fans unparalleled access to the training, lives, and careers of some of MMA’s most celebrated fighters, including Anderson Silva, Georges St-Pierre, Nick and Nate Diaz, Jon Jones, Ronda Rousey, and Chad Weidman; and also the people and personalities, from Joe Rogan to Arianny Celeste, who make the sport great.\u003cbr\u003e \u003cbr\u003eAbove all,\u003ci\u003e Into the Cage\u003c\/i\u003e chronicles the hero’s journey embarked upon by some of the toughest, most skilled fighters the world has ever seen. Fascinating, uncensored, and insightful, this remarkable first-hand account reveals the world’s most compelling and fastest growing sport as it has never been seen before.\u003c\/p\u003e","brand":"McClelland \u0026 Stewart","offers":[{"title":"Default Title","offer_id":47116952830192,"sku":"9780771036538","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780771036538_p0.jpg?v=1763661426","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780771036538","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}