{"product_id":"9780786133116","title":"A Branded World: Adventures in Public Relations and the Creation of Superbrands","description":"Branding is ultimately the way you differentiate your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there’s much more to effective branding than a memorable slogan and ubiquitous advertising—public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts. \u003cp\u003eFilled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, \u003ci\u003eA Branded World\u003c\/i\u003e shows marketers and brand managers how to tap into the power of PR to build stronger brands.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Blackstone Audio, Inc.","offers":[{"title":"Default Title","offer_id":47095382474992,"sku":"9780786133116","price":20.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780786133116_p0.jpg?v=1763665353","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780786133116","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}