{"product_id":"9780786133437","title":"Secrets for Making Big Profits from Your Small Business: Completely Revised and Updated for the '90s","description":"When \u003ci\u003eGuerrilla Marketing\u003c\/i\u003e was first published in 1983, Jay Levinson was the first person on the block with an innovative, take-no-prisoners approach to marketing for the small business owner. Filled with hundreds of solid ideas that really work (a.k.a. marketing weapons), Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. Included in this completely revised and expanded edition are Levinson's wisdom on: (1) the fastest-growing markets in the nineties with tips on how to reach and keep them; (2) strategies for marketing during a recession; (3) the most up-to-date information on what consumers in the nineties care most about; (4) new programs for targeted prospects; (5) how to use the technological explosion for bigger profits; and (5) management lessons for the twenty first-century.","brand":"Blackstone Audio, Inc.","offers":[{"title":"Default Title","offer_id":47094103867632,"sku":"9780786133437","price":19.04,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780786133437_p0.jpg?v=1763666222","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780786133437","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}