{"product_id":"9780786478378","title":"John Deere Snowmobiles : Development, Production, Competition and Evolution, 1971-1983","description":"Long respected as a manufacturer of sturdy agricultural machinery, the John Deere Company began in the 1960s to build a line of consumer products in a dedicated factory in Horicon, Wisconsin. Starting with a lawn and garden tractor in 1963, Deere soon entered the fast-growing snowmobile market, introducing two models in 1971. The next 13 years would see a succession of models as Deere vied against tough competitors in a weather-dependent market. This detailed history, written by two key participants in the snowmobile program, describes the development of John Deere snowmobiles from start to finish: the design and engineering decisions that shaped each important model; reception of the snowmobiles by consumers; the factory race teams; the introduction of front-engine and water-cooled models; the process of selecting engines and negotiating with suppliers, including when problems developed; and the snowmobiles' impact on product engineering. The text provides an inside view of Deere's Consumer Products Division at a time of rapid growth, and of the people and processes that made it all happen.","brand":"McFarland Publishing","offers":[{"title":"Default Title","offer_id":47026063114480,"sku":"9780786478378","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780786478378_p0.jpg?v=1763664774","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780786478378","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}