{"product_id":"9780786737345","title":"What Matters Most: How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Busines","description":"For more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic household products. \u003ci\u003eWhat Matters Most\u003c\/i\u003e illuminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company's culture, operating systems, and business relationships. It shows business leaders how to assess their own company's performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth. \"Jeffrey Hollender...has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth.\" -Ben Cohen, Founder, Ben\u0026amp;Jerry's \"\u003ci\u003eWhat Matters Most\u003c\/i\u003e stands out for its moderate and thoughtful analysis of a controversial issue.... Hollender is a voice of reason in today's important debate on corporate responsibility.\" -\u003ci\u003eSoundview Speed Reviews\u003c\/i\u003e","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":47127687594224,"sku":"9780786737345","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780786737345_p0.jpg?v=1763727117","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780786737345","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}