{"product_id":"9780786744923","title":"Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution","description":"“Green” has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say it’s easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult.\u003cp\u003eIn this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decade’s worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for \u003ci\u003eour\u003c\/i\u003e atmosphere, but what do you say to the boutique hotel owner who thinks they detract from \u003ci\u003ehis\u003c\/i\u003e?\u003c\/p\u003e\u003cp\u003eWe’ll only solve our problems if we’re realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.\u003c\/p\u003e","brand":"PublicAffairs","offers":[{"title":"Default Title","offer_id":47108063166704,"sku":"9780786744923","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780786744923_p0.jpg?v=1763661220","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780786744923","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}