{"product_id":"9780787980375","title":"The Source of Success: Five Enduring Principles at the Heart of Real Leadership","description":"In \u003ci\u003eThe Source of Success,\u003c\/i\u003e Peter Georgescu, former CEO of  the world-renowned advertising agency Young \u0026amp; Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today’s corporation: the relationship between the informed customer and the creative employee—a relationship, he shows, that must be built with honesty and integrity. Georgescu’s vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves: \u003cul\u003e \u003cli\u003eCreative capacity and the brand integrity that grows from it are an   organization’s most important assets.\u003c\/li\u003e \u003cli\u003eEnlightened leaders inspire creativity through understanding, cooperation, and respect.\u003c\/li\u003e \u003cli\u003eCompetence and execution are as important as ever, but they must be aimed at building intimacy with the customer.\u003c\/li\u003e \u003cli\u003eAlignment is \u003ci\u003ethe\u003c\/i\u003e critical concept for the twenty-first-century organization.\u003c\/li\u003e \u003cli\u003eGreat companies don’t happen without leaders who have transformed \u003ci\u003ethemselves\u003c\/i\u003e.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47016151351536,"sku":"9780787980375","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780787980375_p0.jpg?v=1763727788","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780787980375","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}