{"product_id":"9780787988210","title":"Momentum: Igniting Social Change in the Connected Age","description":"A new and empowering way of looking at and organizing social change!How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness?  How can we break the disastrous cycle of low expectations that leads to chronic social failures?\u003cp\u003eThe answers to these questions lie within \u003ci\u003eMomentum,\u003c\/i\u003e a fresh, zestful way of thinking about and organizing social change work. Today's digital tools—including but not limited to e-mail, the Web, cell phones, personal digital assistants (PDAs), even iPods—promote interactivity and connectedness.  But as \u003ci\u003eMomentum\u003c\/i\u003e shows, these new social media tools are important not for their wizardry but because they connect us to one another in \u003ci\u003einexpensive,\u003c\/i\u003e \u003ci\u003eaccessible,\u003c\/i\u003e and \u003ci\u003emassively scalable\u003c\/i\u003e ways.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47128050860272,"sku":"9780787988210","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780787988210_p0.jpg?v=1763664671","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780787988210","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}