{"product_id":"9780789731210","title":"Absolute Beginner's Guide to Winning Presentations","description":"\u003cp\u003e \u003cb\u003eJerry Weissman\u003c\/b\u003e, world-renowned guru of the corporate presentation and best-selling author, offers everyone, even absolute beginners, the benefit of his experience and expertise in crafting and delivering unforgettable speeches. Using the author's practical advice and step-by-step methods from his best-selling book, \u003ci\u003ePresenting to Win\u003c\/i\u003e, anyone can master the difficult task of communicating a call-to-action to others, be it a new customer, an employer, or an audience of hundreds. \u003c\/p\u003e\u003cp\u003eThe key to Weissman's philosophy is discovering what in the presentation represents the \"Aha!\" moment for the audience. Instead of focusing on flashy PowerPoint gimmicks or crafting facts to prove a point, this book walks the reader through the entire preparation process from brainstorming ideas and creating a story to preparing the slides and delivering the speech. \u003c\/p\u003e\u003cp\u003eUsing case studies from his work with companies like Yahoo!, Intel, Intuit, Cisco Systems, and Microsoft, Weissman demonstrates the techniques that have won him the respect and confidence of high-powered CEOs from around the world. After using this book to craft a high-quality message, even the most timid beginner will perform like a top-dollar, persuasive presenter with the audience feedback to prove it. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Que","offers":[{"title":"Default Title","offer_id":47300732977392,"sku":"9780789731210","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780789731210_p0.jpg?v=1763664955","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780789731210","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}