{"product_id":"9780789737946","title":"The Truth About Email Marketing","description":"\u003cp\u003e \u003cb\u003ePraise for \u003ci\u003eThe Truth About Email Marketing\u003c\/i\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003ci\u003eTad Clarke\u003c\/i\u003e \u003c\/b\u003e \u003ci\u003e, Editorial Director, MarketingSherpa Inc.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!”\u003c\/p\u003e\u003cp\u003e\u003ci\u003eJeff Hilimire, President, Engauge Digital\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, \u003ci\u003eThe Truth about Email Marketing\u003c\/i\u003e provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.”\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAaron Kahlow, CEO \u0026amp; Founder, Online Marketing Summit \u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.”\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSam Cece, Chief Executive Officer, StrongMail Systems\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEverything you must know to utilize email marketing in your corporation or small business!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe truth about recession-proofing your business with email marketing\u003c\/li\u003e \u003cli\u003eThe truth about measuring results and improving promotional and newsletter campaigns\u003c\/li\u003e \u003cli\u003eThe truth about email marketing versus spam\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book reveals \u003cb\u003e49 proven email marketing best practices\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eand bite-size, easy-to-use techniques that get results \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEmail marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Que","offers":[{"title":"Default Title","offer_id":47007426871536,"sku":"9780789737946","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780789737946_p0.jpg?v=1763806729","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780789737946","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}