{"product_id":"9780789738318","title":"The Truth About Search Engine Optimization (Truth About Series)","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”\u003c\/p\u003e\u003cp\u003eKevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou will learn how to set realistic goals for search optimization... attract qualified traffic, not just \"any\" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book reveals \u003cb\u003e51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES \u003c\/b\u003eand bite-size, easy-to-use advice that gets results including\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e The truth about page rankings \u003c\/li\u003e\n\u003cli\u003e The truth about best SEO practices and SEO no-no’s \u003c\/li\u003e\n\u003cli\u003e The truth about link love, keywords, and tags \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e Introduction vii\u003c\/p\u003e\u003cp\u003eForeword by Fredrick Marckini ix\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart I: The Basics of Search\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTruth 1: Getting noticed by spiders, robots, and crawlers 1\u003c\/p\u003e\u003cp\u003eTruth 2: Learn to do the Google dance 5\u003c\/p\u003e\u003cp\u003eTruth 3: It's not about traffic—it's about qualified traffic 9\u003c\/p\u003e\u003cp\u003eTruth 4: Your reputation is on the line 13\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart II: The Truth About Being Site-Specific\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTruth 5: SEO is an ongoing project, not set-it-and-forget-it 17\u003c\/p\u003e\u003cp\u003eTruth 6: SEO is not an afterthought 21\u003c\/p\u003e\u003cp\u003eTruth 7: SEO results aren't immediate or lasting 25\u003c\/p\u003e\u003cp\u003eTruth 8: You don't have a homepage anymore 29\u003c\/p\u003e\u003cp\u003eTruth 9: Think like a publisher, even if you're not 33\u003c\/p\u003e\u003cp\u003eTruth 10: Site and page design count 37\u003c\/p\u003e\u003cp\u003eTruth 11: Write for users and search engines will follow 41\u003c\/p\u003e\u003cp\u003eTruth 12: Keywords are key 45\u003c\/p\u003e\u003cp\u003eTruth 13: Use analytics and keyword research tools 49\u003c\/p\u003e\u003cp\u003eTruth 14: Site stats share the bad news, too 53\u003c\/p\u003e\u003cp\u003eTruth 15: Think twice about hot new technologies 57\u003c\/p\u003e\u003cp\u003eTruth 16: Content management systems matter—a lot 67\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart III: Tag, You're It!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTruth 17: What's in a title? Everything… 65\u003c\/p\u003e\u003cp\u003eTruth 18: The relative importance of meta tags 71\u003c\/p\u003e\u003cp\u003eTruth 19: Tag images, audio, video, and other media 75\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart IV: The Truth About Links\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTruth 20: Some links are more equal than others 79\u003c\/p\u003e\u003cp\u003eTruth 21: Building links through online directories 83\u003c\/p\u003e\u003cp\u003eTruth 22: Using SEO PR as a link strategy 87\u003c\/p\u003e\u003cp\u003eTruth 23: The jury is out on paid links 91\u003c\/p\u003e\u003cp\u003eTruth 24: Share and share alike: Reciprocal linking 95\u003c\/p\u003e\u003cp\u003eTruth 25: Ads are links, too 99\u003c\/p\u003e\u003cp\u003eTruth 26: Build your site in a good neighborhood 103\u003c\/p\u003e\u003cp\u003eTruth 27: Blogs are a terrific link strategy 107\u003c\/p\u003e\u003cp\u003eTruth 28: Putting the kibosh on link love with nofollow links 111\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart V: You Call That a Search Engine?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTruth 29: Search is going vertical 115\u003c\/p\u003e\u003cp\u003eTruth 30: Everyone is local somewhere 119\u003c\/p\u003e\u003cp\u003eTruth 31: Get listed to get vertical 125\u003c\/p\u003e\u003cp\u003eTruth 32: Optimize off-site searches 129\u003c\/p\u003e\u003cp\u003eTruth 33: Universal search and personalized search 133\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart VI: Get a Social Life\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTruth 34: Blogs are built for SEO 137\u003c\/p\u003e\u003cp\u003eTruth 35: RSS feeds \"feed\" SEO efforts 141\u003c\/p\u003e\u003cp\u003eTruth 36: Users will create content for you 145\u003c\/p\u003e\u003cp\u003eTruth 37: Tag images, video, links, and other media 149\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart VII: Search Ranking\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTruth 38: Being #1 ain't what it used to be 153\u003c\/p\u003e\u003cp\u003eTruth 39: Don't live and die by PageRank 157\u003c\/p\u003e\u003cp\u003eTruth 40: Wag the long tail 161\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart VIII: The Truth About SEO Management\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTruth 41: In-house or outsource? 165\u003c\/p\u003e\u003cp\u003eTruth 42: Hiring a great search professional 169\u003c\/p\u003e\u003cp\u003eTruth 43: Great SEOs sweat the small stuff 173\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart IX: Don't Be Evil\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTruth 44: Beware blackhat SEO 177\u003c\/p\u003e\u003cp\u003eTruth 45: Search engines frown on keyword stuffing and spam 181\u003c\/p\u003e\u003cp\u003eTruth 46: Don't cultivate link farms 185\u003c\/p\u003e\u003cp\u003eTruth 47: It's very difficult to get unbanned 189\u003c\/p\u003e\u003cp\u003eTruth 48: Moving to a new domain is stressful 193\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart X: Going Beyond\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTruth 49: Global SEO 197\u003c\/p\u003e\u003cp\u003eTruth 50: Mobile SEO is more important than ever 201\u003c\/p\u003e\u003cp\u003eTruth 51: Sometimes you don't want to be found 205\u003c\/p\u003e\u003cp\u003eAbout the Author 208\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e Appendix A is available for free and located online at www.informit.com\/title\/9780789738318 within the Downloads tab. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Que","offers":[{"title":"Default Title","offer_id":47007703138544,"sku":"9780789738318","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780789738318_p0.jpg?v=1763666508","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780789738318","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}