{"product_id":"9780789741004","title":"The Ultimate Web Marketing Guide","description":"\u003cp\u003e \u003cb\u003eEVERYTHING \u003c\/b\u003eYOU NEED TO KNOW ABOUT WEB, MOBILE, \u0026amp; SOCIAL MARKETING!\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Your expert, up-to-the-minute, A-Z reference \u0026amp; how-to guide \u003c\/li\u003e \u003cli\u003e Choose the right goals, media, \u0026amp; tools \u003c\/li\u003e \u003cli\u003e Plan, execute, measure, \u0026amp; optimize \u003c\/li\u003e \u003cli\u003e Avoid costly mistakes! \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNow, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE \u003ci\u003eONLY \u003c\/i\u003eCOMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Creating effective web\/online marketing plans and budgets \u003c\/li\u003e \u003cli\u003e Integrating online and traditional marketing \u003c\/li\u003e \u003cli\u003e Designing great sites--including ecommerce sites \u003c\/li\u003e \u003cli\u003e Getting actionable answers from web analytics \u003c\/li\u003e \u003cli\u003e Profiting from search engine marketing (SEM) and optimization (SEO) \u003c\/li\u003e \u003cli\u003e Executing winning pay-per-click and display ad campaigns \u003c\/li\u003e \u003cli\u003e Developing effective email lists and campaigns \u003c\/li\u003e \u003cli\u003e Building two-way conversations with customers and prospects \u003c\/li\u003e \u003cli\u003e Marketing on Facebook, Twitter, and other social media \u003c\/li\u003e \u003cli\u003e Creating an online PR media room \u003c\/li\u003e \u003cli\u003e Marketing through YouTube and podcasts \u003c\/li\u003e \u003cli\u003e Selling through iPhone and Android apps \u003c\/li\u003e \u003cli\u003e Managing web\/online marketing coherently and efficiently \u003c\/li\u003e \u003cli\u003e Tracking performance--and improving it! \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eTechnical accuracy guaranteed by Econsultancy’s Rebecca Lieb\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Que","offers":[{"title":"Default Title","offer_id":47007426969840,"sku":"9780789741004","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780789741004_p0.jpg?v=1763724759","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780789741004","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}