{"product_id":"9780789744906","title":"iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps","description":"\u003cp\u003e \u003cb\u003eThe Easy, Complete, Step-by-Step Guide to Marketing Your iPhone\/iPad Apps!\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003eThere are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. \u003ci\u003eYou need to market it effectively. \u003c\/i\u003eDon’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eYou’ll Learn How To\u003c\/b\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eIdentify your app’s unique value, target audience, and total message\u003c\/li\u003e  \u003cli\u003eUnderstand the App Store’s dynamics and choose the right strategy to cut through clutter\u003c\/li\u003e  \u003cli\u003eSet the right price for your app\u003c\/li\u003e  \u003cli\u003eGet App Store and third-party reviewers to recommend your apps\u003c\/li\u003e  \u003cli\u003eWrite effective press releases for your apps and time your publicity for maximum effectiveness\u003c\/li\u003e  \u003cli\u003eBlog about your app and get the attention of influential bloggers\u003c\/li\u003e  \u003cli\u003eUse Facebook, Twitter, and other social media to generate word-of-mouth buzz\u003c\/li\u003e  \u003cli\u003eUse promotions and cross-marketing, just like professional marketers do\u003c\/li\u003e  \u003cli\u003eBuild an audience that will buy your next app, too!\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47122805391600,"sku":"9780789744906","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780789744906_p0.jpg?v=1763667292","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780789744906","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}