{"product_id":"9780789747419","title":"Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization","description":"“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e--Chris Brogan\u003c\/b\u003e, president of Human Business Works\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In \u003ci\u003eSocial Media ROI\u003c\/i\u003e, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eJay Baer\u003c\/b\u003e, coauthor of \u003ci\u003eThe NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e“\u003ci\u003eSocial Media ROI\u003c\/i\u003e gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with \u003ci\u003eSocial Media ROI\u003c\/i\u003e.”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eGeoff Livingston\u003c\/b\u003e, author of \u003ci\u003eWelcome to the Fifth Estate \u003c\/i\u003eand \u003ci\u003eNow Is Gone \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eKyle Lacy\u003c\/b\u003e, principal at MindFrame (yourmindframe.com) and author of \u003ci\u003eBranding Yourself\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e“Ladies and gentlemen, the social media code has officially been cracked. In \u003ci\u003eSocial Media ROI\u003c\/i\u003e, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eSally Hogshead\u003c\/b\u003e, author of \u003ci\u003eFascinate: Your 7 Triggers to Persuasion and Captivation\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.”\u003c\/p\u003e \u003cp\u003e\u003cb\u003e--Brandon Prebynski\u003c\/b\u003e, social media strategist\u003c\/p\u003e \u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cb\u003e \u003c\/b\u003e\u003cp\u003eUse Social and Viral Technologies to Supercharge Your Customer Service!\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eUse this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. \u003ci\u003eSocial Media ROI \u003c\/i\u003edelivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eYou’ll learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e  Align social communications with broader business goals and functions \u003c\/li\u003e \u003cli\u003e  Plan for effective performance measurement \u003c\/li\u003e \u003cli\u003e  Establish clarity of vision, purpose, and execution \u003c\/li\u003e \u003cli\u003e  Implement guidelines and operations for effectively managing social media \u003c\/li\u003e \u003cli\u003e  Get started by “listening before talking” \u003c\/li\u003e \u003cli\u003e  Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives \u003c\/li\u003e \u003cli\u003e  Use social media to deliver real-time, optimized customer support \u003c\/li\u003e \u003cli\u003e  Leverage mobility and the “on-the-fly” social media culture \u003c\/li\u003e \u003cli\u003e  Measure FRY (Frequency, Reach, and Yield) \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIncludes a foreword by Brian Solis.\u003c\/p\u003e","brand":"Que","offers":[{"title":"Default Title","offer_id":47007427952880,"sku":"9780789747419","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780789747419_p0.jpg?v=1763808308","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780789747419","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}